A home. A set of values. A destination.

The House of Powder or “The House” is like its big brother The House of Machines; a fine purveyor of a lifestyle. A lifestyle built around winter experiences – the powder, the hardware, the coffee, the cocktails and craft beer, the apparel, and the music that fills our lives. The House is a community. One where you are not judged on whether you wear Mom Jeans or Skinny Leg, whether you roll with the tailored hipster beard or go bare. Our only concern is the experience you have, the honesty of lifestyle.

The first stop in global domination is Chisenupuri (“Chise”), located in Niseko, Japan. Chise marks a quantum leap in the Japanese powder market. A truly Japanese Onsen experience, with the tree-lined skiing surrounding the Chisenupuri Hot Springs, and recently renovated Onsen facility, the quintessential Japanese bathing experience. A secret to local Japanese, Chise or translated as “House”, really is a discrete home lucky to be enjoyed by those booking through The House of Powder (THoP).

Chise offers multi terrain variations, all focused on powder. It is a completely “non-groomed” mountain, with pre-existing ski runs allowed to constantly fill with light, dry powder. This gives novice riders wishing to learn to ski powder — or for those just getting into the sport — safe ground underfoot, boosting enjoyment and the learning cycle. For the intermediate and experienced powder machines, Chise offers significant backcountry opportunities, with most lines ending at the foot of the Hot Springs. These lines are tree-filled, with large banks and gullies, translating to high quality video and photo moments, capturing your JaPOW adventures.

Copyright Alliance Brands Limited | All Rights Reserved