THE HOUSE OF POWDER.

The House of Powder, a tribe built around the snow experience – the powder, the hardware, the morning coffee, the late night cocktails and all-day craft beer, the right apparel, and the music that fills our lives. The House of Pow is a community – one where you are not judged on whether you wear Mom Jeans or Skinny Leg, whether you roll with the tailored hipster beard or go bare. Our only concern is the experience you have, the honesty
of lifestyle.

Our first stop in global domination was Chisenupuri (“Chise”), located outside of Niseko, Japan. Chise marked a quantum leap in the Japanese powder market. A truly Japanese Onsen experience, with the tree-lined skiing surrounding the Chisenupuri Hot Springs, and recently renovated Onsen facility, the quintessential Japanese bathing experience. A secret to local Japanese, Chise or translated as “House”, was a discrete, closed down ski resort that offered multi terrain variations, all focused on powder. But then people found out about it, so now we’re building our new location – Forbidden Territory. Listen out, you’ll hear about it soon via hushed tones.