Born out of a passion for quality ingredients and no-mess, no-fuss service, encouraging friends to gather in large groups, raise a glass and celebrate the art of the grill, The Sneaky Sausage (Sneaky) takes its cues from the plethora of communal beerhalls from Berlin to Brooklyn. Cheeky, playful and full of great times, ‘The Sneaky’ is rooted in quality ingredients, great music and a community integration that harks back to ‘old world’ values of European street food.
Sneaky has joined forces with Red Bull and Red Bull Studios in Africa to create an electronic music and cultural programme that’ll take some beating. This is a project that incorporates a monthly street party, weekly local and international DJ sets at Sneaky, and downloadable playlists. The first store is Cape Town, South Africa, with follow up stores targeted for each global city that houses a Red Bull Studio — Amsterdam, Auckland, Berlin, London, Los Angeles, New York, Paris, San Paulo and Tokyo.