ABL teamed up with BMW Motorrad to create the essential global lifestyle portal. The portal is designed to be a bridge between rider-inspired content to fashion and global travel, all with a clear designed response to connect the lifestyle attributes of the modern consumer with those of BMW Motorrad. LNLA is the fashionable gateway to the world we live in, sourced by people that have a wanderlust to roam and explore, designed to equip each of us with the knowledge and necessities to live a life without boundaries or restrictions. Featuring Profiles, Travel (Essentials & Favourites), Culture, Urban Locale, Playlists and Fashion.
The result is an uncomplicated and simplified communications platform that every person needs as the foundation to glimpse trends and opportunities, all inspired and desired by the modern biker.