Chris Richardson was born to a father with a car habit and a grandfather with a train habit. Years later and continuing the family craft, vintage choppers and bobbers with a bare bones style became Chris’s thing with every bike he builds reflecting his out of the box thinking and amazing attention to detail. Chris has earned the respect of his customers and peers as a quality guy who does quality work. LA Speed Shop is an award-winning custom bike builder based in Los Angeles, USA.
The LA Speedshop work was a full brand development project for the custom bike builder, which included an over-arching brand architecture, logo design, subtle repositioning, a full scale retail design including cafe and bar, and a mix of retail spaces.