CTCFC 2018-07-26T11:18:12+00:00

CTCFC.

SCOPE OF WORK:

The City of Cape Town finally received a team that they can truly call their own. A team of the city, by
the city: Cape Town City FC represented the opportunity to build a football brand from the grassroots up.
A full brand development project was initiated from the naming through to ‘go to market’ strategy and
ongoing communication strategy.

The team’s aim is to one truly based within the community of Cape Town, with not only support — but
input and feedback — from the fan base being of paramount importance to the club’s owners and administrators.
As a new, disruptive force on the local football scene, they want to do things differently, involving their
fanbase from all over Cape Town in the process not only down the road but as part of the launch.

Brand Development
Concept Development
Brand Strategy
Brand Communication

Branding
Social Media
Website Design
Apparel Design

Copyright Alliance Brands Limited | All Rights Reserved

www.capetowncityfc.co.za

CTCFC.

The City of Cape Town finally received a team that they can truly call their own. A team of the city, by the city: Cape Town City FC represented the opportunity to build a football brand from the grassroots up. A full brand development project was initiated from the naming through to ‘go to market’ strategy and ongoing communication strategy.

The team’s aim is to one truly based within the community of Cape Town, with not only support — but input and feedback — from the fan base being of paramount importance to the club’s owners and administrators. As a new, disruptive force on the local football scene, they want to do things differently, involving their fanbase from all over Cape Town in the process not only down the road but as part of the launch.

SCOPE OF WORK:

Brand Development
Concept Development
Brand Strategy
Brand Communication
Branding
Social Media
Website Design
Apparel Design

www.capetowncityfc.co.za

Copyright Alliance Brands Limited | All Rights Reserved