Alliance Brands is an impassioned importer and distributor of premium European beverages, specialising in modern Bavarian ales and lagers, that has responded to the demands of a globally-minded beer consumer. Generation upon generation of brewing tradition has established the Bavarian craft of brewing as the universal authority in beer. Alliance Brands appreciates this bold and undisputed approach to the art of brewing in which tradition and care supersede the short-term gains of mass production, and as such partners with selected small, family-run breweries in Europe to present a unique portfolio of the premium craft beers. Our philosophy is focused and simple – to bring the exceptional, small-batch and hand-crafted beers of Europe, to the world. Naturally brewed. Unpasteurised. Pure. We hope you enjoy drinking our range as much as we enjoyed sourcing it.